GREEN ADVERTISING AND GREEN PRODUCT INNOVATION DRIVING GREEN PURCHASE BEHAVIOR: THE MEDIATING ROLE OF GREEN BRAND AWARENESS AMONG GENERATION Z IN INDONESIA

Triwinarso, Arif GREEN ADVERTISING AND GREEN PRODUCT INNOVATION DRIVING GREEN PURCHASE BEHAVIOR: THE MEDIATING ROLE OF GREEN BRAND AWARENESS AMONG GENERATION Z IN INDONESIA. Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE).

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Item Type:	Other
Subjects:	L Education > L Education (General)
Depositing User:	Arif Triwinarso
Date Deposited:	03 Aug 2026 03:34
Last Modified:	03 Aug 2026 03:34
URI:	http://ir.poltekapi.ac.id/id/eprint/305

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